Call off the Uber. From noshing on Spanish tapas to drinking craft beer in Alphabet City or perusing vintage clothes and jewelry from indie designers, you never need to leave Downtown NYC.

Norman Parkinson was one of the first great fashion photographers. The Brit saw fashion as humorous, ironic, sensual, beautiful, superfluous, and decadent, but never seemed to take it, or himself, too seriously. 

Fashion advertisers have long played on our desire to keep up with the Joneses with compelling images designed to make us shell out piles of money. But lately, crowd-sourced imagery is changing the way people shop. How are brands and retailers adapting?