Can't touch this.

Here at Untouchable, you'll find pretty decent writing, heartfelt reviews, tried-and-true outfits, Op-Eds (mostly griping about the fashion industry), essays ("Hell is other people" is pretty much my motto), and whatever else finds its way here. Thanks for coming by, and please keep hands and feet inside until the ride stops.

Interview with Adam Lippes

Interview with Adam Lippes

Adam Lippes in conversation with Renata Certo-Ware of Untouchable

(Read the full article and interview with Adam Lippes, and see more photos, here)


Renata Certo-Ware: How did the transition from ADAM + EVE to ADAM to now Adam Lippes evolve?

Adam Lippes: We originally started as a t-shirt brand when I was still with Oscar de la Renta. I was on Oprah for the t-shirts, and the business grew very quickly and investors came in - Richemont, the brand that owns Cartier and Chloé. The decision was made to launch a contemporary line under ADAM, and we grew the business to about 500 stores, we had five of our own stores. And then, I sold my shares and they sold their shares. Frankly I was making clothes I wasn’t that proud of.

RCW: What werent you proud of?

AL: I didn’t set out to be in the contemporary world, I didn’t want to work with synthetics and produce overseas and places that weren’t—I wanted to make beautiful clothes that a woman can have in her wardrobe and keep for a long time, so I decided to quit. It was a very hard decision to quit my own brand — well, they owned it — and I spent the next year and half working to buy it back. I bought it back and launched designer, which is what we have now.

RCW: What is your favorite store in the whole world (besides Nordstrom obvi)

AL: I love my friend’s store The Webster, there are two locations. Kirna Zabete — the owner, Beth, has a house here in Bryn Mawr. Besides the bigger stores, a lot of small specialty stores that are doing a great job. Forty Five Ten in Dallas — I’ll be there in a couple weeks!

RCW: So you’re transitioning into the cannibis business, too.

AL: I’m opening a store under a different business, nothing to do with this. I have a house in the Berkshire in Massachusetts, so I’m opening a retail shop there.

RCW: How is that going to interact with fashion in your personal life?

AL: It’s not.

RCW: Wha about in your head, as a business owner?

AL: It’s not. It’s not. It’s not.

RCW: You’re going to be two different people.

AL: It’s two different business. I’m involved in some other businesses as well so it’s more of an investment than an active day-to-day thing.

RCW: So how did you decide it was going to be the next move?

AL: It’s a big, fast-growing industry, and I have a house up there and it just became legal, so it seemed like a smart business thing to do.

RCW: What’s your style pet peeve?

AL: Laziness. In America at least, women have this concept that in order to be comfortable they have to look sloppy, not make an effort. That’s something generational now, I find that you can be comfortable and you don’t have to be constricted - I get it, heels and this and that - but you can be comfortable and dressed up and refined at the same time.

RCW: I have a lot of European friends that are so shocked by how we dress in the airport - we’re basically in pajamas. It’s weird because it seems like a lot of people are spending so much time on their faces and makeup - like, two hours to get the perfect contouring - and then they’re going out in sweatpants. It’s so odd.

AL: Really sloppy.

RCW: How have you seen Fashion Week change throughout the years?

I think it’s become less important in a big way. Now, there’s a dichotomy between either an immersive show, an event, and people who are just doing a show and you’re not so sure who it’s for. It used to be you did a show so the buyers could see it and important clients and the press, for the long-lead magazine. That’s all changed, because it’s now all online immediately - so the importance of showing on a runway show has died.

RCW: Do you think the instagram see-now, buy-now model is important or effective?

AL: There’s a reason why we show a collection and then it’s in stores six months later - it takes time to make. So a see-now, buy-now model means you have to have all the stock up front and show it, and so there’s still a reason to spend time on a collection before it’s all just produced and shown there.

RCW: You don’t get that feedback of what people are loving and what you should produce more of.

AL: There are people who can do a see-now, buy-now - if your show is more of a promotion and start showing the collection privately at first, which some people are doing and then spending more money, showing it more publicly when the collection is in store, that’s a smart way to do it.

RCW: If you could live in any era, any decade, what would it be?

AL: I think people who lived well in any era, it was good. But I’m pretty happy now.

Stella McCartney Faux the Win

Stella McCartney Faux the Win

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