All tagged Business of Fashion
If fashion and celebrity culture in the early aughts were seen through vaseline-covered lenses and heavily Photoshopped, painstakingly perfect pictures, now, amateur mirror selfies are more likely sources of influence and inspiration. An era of oversharing is in full-swing, and consumers are more accustomed to images shot on an iPhone than overly-glossy photography.
Reed Krakoff's collection for Kohl's officially "launched" in late April, just over a year after the designer announced what is slated to be a temporary closing and restructuring of his eponymous line. I say "launched" because while Reed Collection is still in its infancy, the designs themselves are several seasons old. The bags don't just reference the designer's highly-coveted pieces, they are exact replicas.
Just as each label has a designer, or a team of designers, they should have at least one person whose sole role is painting a vivid picture of the brand - its history, its outlook, and its future. Brands would do well to employ a staff scribe, separate from the team of quippy copywriters who design sales-oriented marketing copy.
Fashion bloggers, the industry's scrappiest and sometimes hardest working players, have a lot to contribute, and they're not going anywhere. But that doesn't mean that they (we) aren't guilty of some habits that are really, really ridiculously annoying!
The organisers of New York Fashion Week aim to clean up an event that “has been swarmed with fashion bloggers, street-style photographers and fashion fans.” But bloggers — fashion’s resident outsiders — have a lot to bring to the table.